ABC ART BAJA

→ ABC PLATFORM: a new way to experience art in Baja

The 2026 edition of ABC Art Baja California presents for the first time PLATAFORMA ABC, an innovative space that will transform the rooms of the Drift Hotel in San José del Cabo into intimate settings for art and design.

This proposal invites you to experience art up close: a direct encounter between artwork, creator, and public. Artists, galleries, design studios, collectives, artisans, and collectors converge here, generating a fresh and open dialogue with new audiences.




Conversations: ideas that expand the experience

As part of this edition, the program is enriched with a series of talks taking place on Friday, March 20, and Sunday, March 22. Led by key figures associated with projects such as AMVLETO and Ginocchio Galería, these meetings offer a space to reflect on current artistic practices and their connection to the local area.

Desert, culture and future: narratives in transformation

The discussion will take place on Friday the 20th. “Desert, Culture and Future: Emerging Narratives in a Transforming Territory”, moderated by curator Daniela García Romero.

The event will feature artist Antonio Tercero and Tanya Covarrubias, General Director of the Institute of Culture and Arts of the Municipality of Los Cabos. It will take place at the Drift Hotel San José del Cabo, in the heart of downtown.

In this context, the participation of AMVLETOA project that connects craftsmanship with contemporary art through collective and community processes. Their work, based on natural and sustainable materials, translates ancestral knowledge into modern languages.

AMVLETO has established itself as a bridge between tradition and contemporary life, revaluing artisanal practice beyond the utilitarian and integrating community, territory and design in line with global discussions on sustainability and collaboration.




Territory and landscape: art as a reflection of the environment

The discussion will take place on Sunday the 22nd. “Territory and landscape, their influence on artistic practice”, moderated by Luciano Ginocchio, director of Ginocchio Gallery.

This dialogue will include the artist and director of the Sintonía project, Francois Paris, along with the three artists of this first residency, who will share their processes and reflections from direct experience with the environment.

In this context, Ginocchio Gallery It reaffirms its relevance as a space with a long history since 1988, dedicated to promoting Mexican and Latin American artists internationally. With over 130 exhibitions and a constant presence at art fairs and in collections, the gallery supports both established and emerging artists, actively contributing to the global reach of Latin American art.