In ABC Art Baja, the protection of your personal data is very important, we invite you to read our Privacy Notice which can be viewed online at abcartbaja.com/avisodeprivacidad. If you have further questions or would like to request clarification on any point, please do not hesitate to contact us by email at info@abcartbaja.com or by phone at +52 55 5280 6073, where we will be happy to assist you.

PRIVACY NOTICE

1. IDENTITY AND ADDRESS OF THE CONTROLLER

This Privacy Notice (hereinafter “Notice”) establishes the terms and conditions under which ABC Art Baja (hereinafter “ABC Art Baja”), with registered office at Aristóteles 92, Col. Polanco 11560, Mexico City, in its capacity as Controller, will process the personal data that concerns you as the owner of personal data, in order to protect your privacy and your right to informational self-determination, as provided for in the Federal Law on the Protection of Personal Data Held by Private Parties (the “LFPDP”), its Regulations and the Privacy Notice Guidelines issued by the Ministry of Economy (hereinafter the “Ordinances”).

2. DEFINITIONS

For the purposes of this Notice, the definitions of the terms “Personal Data”, “Sensitive Personal Data”, “Days”, “Processing”, “Data Owner”, “Controller”, “Processor”, “Transfer”, “ARCO Rights” – “Right of Access”, “Right of Rectification”, “Right of Cancellation”, “Right of Opposition”; “Cookies”, “Web Beacons”, as well as the other elements provided for in the Notice, will have the same meaning as that attributed to them in the Ordinances.

3. PERSONAL DATA THAT WE COLLECT AND PROCESS

ABC Art Baja collects and processes the personal data listed below:

A. Guests, Prospects, Clients and Exhibitors
to) Identification data
Full name, full address, landline (home or office), cell phone, email, photograph, video image and audio voice.

b) Data to access ABC Art Baja services
Key and user number managed on the website of ABC Art Baja located at www.abcartbaja.com to access our online services.

c) Tax data
Key and Folio of the Federal Taxpayers Registry key, as well as tax address.

d) Data linked to credit and/or debit cards
Personal data related to your payment method: name of the Card holder, credit and/or debit card number, expiration date, card type and security code, CLABE, bank account number and bank of origin.

You hereby express your consent for your personal data to be processed in accordance with the provisions of this Privacy Notice, which is available at all times on the website www.abcartbaja.com/avisodeprivacidad/. In any case, you may object or oppose the processing of your personal data by emailing info@abcartbaja.com.

B. Data from automatic capture tools and publicly accessible sources
Personal data collected by automatic capture tools on websites ABC Art Baja.
Data about the type of browser you use, language you use, means of identifying the session with our websites, passwords to access the website ABC Art Baja, access times, IP address, browser type and operating system of the computer system or device you used to access the Website ABC Art Baja, interaction with our emails and our website.

c) Personal data from publicly accessible sources and received via consented transfers
Data from public records, directories, social networks and other available lawful sources.

d) Personal data from social networks
ABC Art Baja may collect and process personal data and information that you have shared publicly on social networks (such as Facebook®, Twitter®, Linkedin®, among others), particularly that which you have shared on the profile of ABC Art Baja on such social networks, as provided for by the terms and conditions of use and the policies and statements of the social networks in question.

The personal data described in the aforementioned sections of this section are collected through:
i) the use of printed formats or documents;
ii) the use of emails;
iii) the voluntary provision of information and personal data via our website, as well as
iv) the use of publicly available sources and other sources available on the market.

Data collection when browsing the ABC Art Baja websites
ABC Art Baja may collect personal data through its website, or by using automatic data capture tools. Among the automatic data capture tools used by ABC Art Baja Cookies, Web beacons, and links in emails are found on their websites.

Use of Cookies. The correct functioning of the websites of ABC Art Baja requires the enabling of “cookies” in your Internet browser. “Cookies” are small data files transferred by the Website to the hard drive of your computer or mobile device when you browse our Websites. In most browsers, cookies are automatically accepted by default by default; you can adjust your browser preferences to accept or reject cookies. Disabling cookies may disable various functions of the Websites. ABC Art Baja or may not display correctly. If you prefer to delete cookies, you can delete the file at the end of each browser session.

These cookies can be disabled. To find out how to do this, you can consult the following link or email address:
•Internet Explorer: http://windows.microsoft.com/es-MX/windows-vista/Block-or-allow-cookies
•Google Chrome:
http://support.google.com/chrome/bin/answer.py?hl=es&hlrm=en&answer=95647

Use of Web beacons. Also known as Internet tags, pixel tags, and clearGIFs. ABC Art Baja may use Web beacons on its websites and in HTML-formatted emails, alone or in combination with cookies, to collect information about your use of the Websites and your interaction with the email. A Web beacon is an electronic image, called a single-pixel (1×1) or GIF, that can recognize information that is processed on your computer, such as in the case of cookies, the time and date when the site and its sections are viewed.

Links in ABC Art Baja emails. Emails that include links that allow ABC Art Baja know if you have activated said link and visited the destination web page, this information can be included in your profile.

Protection of minors, persons under interdiction or incapacity: ABC Art Baja does not collect or process personal data of minors, persons under interdiction or incapacitated persons and encourages parents and/or guardians to take an active role in the online activities of their children and/or representatives. In the event that ABC Art Baja If you become aware that personal data has been provided by a minor, an incapacitated person or a person under interdiction, in violation of this Notice, we will proceed to delete such personal data in accordance with our internal policies for the processing of personal data. If you are aware of personal data that has been provided by a minor under 18 years of age, or by an incapacitated person or a person under interdiction, please send us an email to: info@abcartbaja.com.

4. PURPOSES

ABC Art Baja processes your personal data in order to carry out activities and actions aimed at fulfilling the obligations arising from and derived from any cultural, commercial and/or legal relationship that we establish with you and which constitute primary purposes, as set out below:

i) Register in their databases and directories of guests, prospects, clients, and/or exhibitors;
ii) Register you in its temporary database of guests, prospects, clients and/or exhibitors;
iii) Register you in its visitor database;
iv) Manage and administer events;
v) Monitor and control your access to events;
vi) Manage your security at the events you hold ABC Art Baja, through video recording of activities and management of security incidents;
vii) Facilitate the sending of invitations from our clients and/or exhibitors to their guests for the events of ABC Art Baja;
viii) Create your event access badge;
ix) Manage the sending of badges to your home;
x) Manage payment for services via credit card and other means of payment;
xi) Manage user names and passwords to authenticate the identity of exhibitors and VIP visitors, in order to allow them to use the online services and their tools, including the Exhibitors Manual;
xii) Carry out the administrative management of the event – payments, technical assistance and operations, and
xiii) Prepare and deliver tax receipts.

Additionally, we will process your personal data for other secondary purposes, which do not give rise to or are not necessary for the legal relationship that we establish with you, as set out below:

i) Send you newsletters and information via print and electronic media about events, invitations, promotions, services and products of ABC Art Baja, as well as other art fairs in Mexico and/or abroad – or from suppliers, exhibitors and/or sponsors that we estimate may be of interest to you;
ii) Send you communications for marketing, advertising or commercial prospecting purposes related to the events of ABC Art Baja, whether through print or electronic media, and
iii) Conduct market research and for statistical purposes.

In the event that you do not wish for your personal data to be processed for commercial prospecting purposes, you may send a Request for Limitation of Processing of Personal Data to the email address info@abcartbaja.com. The refusal to the secondary processing of your personal data will not be a reason for us to refuse the processing of your personal data. ABC Art Baja deny the provision of services.

In any case, you can limit the use and disclosure of your personal data by registering in the Public Registry to Avoid Advertising run by the Federal Consumer Protection Agency.

5. DATA TRANSFERS TO THIRD PARTIES

ABC Art Baja will not make any transfer of your personal data to third parties, both inside and outside the United Mexican States.

6. PROCEDURE FOR EXERCISING ARCO RIGHTS AND REVOCATION OF CONSENT

At all times, you have the right to access, rectify, cancel your personal data, as well as to oppose the processing of the same or revoke your consent regarding the processing for all or certain purposes that you have previously authorized, rights that are known as ARCO rightsYou can exercise these rights either personally or through your legal representative. To do so, you must submit the corresponding application with the following information and documentation:

1. Your full name, as well as your address or means (such as your email) to be able to communicate with you regarding your request;
2. Documents proving your identity, such as a simple copy of your voter ID, passport or visa (as applicable), or, where applicable, those of your legal representative, in addition to the simple power of attorney with your autograph signature and that of two witnesses, along with the official identification of each of those involved;
3. Clear and precise description of the personal data regarding which you wish to exercise any of the ARCO rights;
4. Any other document or item to facilitate the location of your personal data.

Process for requests for access to personal data: If you request access to your personal data, ABC Art Baja will proceed with the delivery of said information, preferably electronically, once your identity or that of your legal representative has been verified, as appropriate.

For requests for data rectification: In addition to indicating what data you wish to modify, you must provide documentation to support your request.

Response time: ABC Art Baja will respond to you within a maximum period of 20 days from the date of receipt of your request (whether for access, rectification, cancellation or opposition). If the request is admissible, it will become effective within 15 days from the date of notification.

The response will be sent by the same means in which you submitted the request, or by another means agreed upon with you. The deadlines may be extended once for an equal period, if the circumstances justify it, in accordance with the provisions of the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDP).

Application cost: The delivery of physical media containing the data requested for the exercise of the right of access will be free of charge. However, if costs are generated for concepts such as shipping or reproduction in other formats, these will be your responsibility. If you make recurring requests within a period of less than 12 months, you may be charged the corresponding costs, unless there are substantial changes to the privacy notice.

Pay attention to your ARCO rights: For the reception, registration, attention and response of requests, you can contact Privacy Officer through the address of our offices indicated in section 7, or by email at the address: info@abcartbaja.com.

Request for additional information: If the information provided in your application is incorrect or incomplete, or if the required supporting documents are not included, ABC Art Baja may request you, within 5 days of receiving your application, to provide the missing items or documents. You will have a period of 10 days to process our request, starting on the day after you receive it. If you do not respond within this period, the request will be considered not submitted.

7. PRIVACY OFFICER

For any questions you may have regarding the protection of your personal data, as well as for the exercise of your rights, ARCO rights, you can contact our Privacy Officer of ABC Art Baja in the following ways:

• Physical address: Luis G. Urbina 4, Int. 104, Col. Polanco, 11560, Mexico City
• Email: info@abcartbaja.com

8. LIMITATION OF USE AND DISCLOSURE OF INFORMATION

ABC Art Baja will retain your personal data for the time necessary to comply with the obligations arising from the cultural, commercial and/or legal relationship with you. In addition, they will be kept to maintain the records required by the Federal Law on the Protection of Personal Data Held by Private Parties (LFPDP), its regulations, as well as commercial, administrative, fiscal legislation and other applicable provisions.

Safety measures: The personal data we collect is protected by appropriate administrative, technical and physical security measures to prevent damage, loss, alteration, destruction or unauthorized use, access or processing, in accordance with the provisions of the LFPDP and its regulations. If you wish to obtain more details on the security measures adopted by ABC Art Baja, you can contact us via email: info@abcartbaja.com.

Limitation of use and disclosure: If you wish to limit the use or disclosure of your personal data, we ask that you send a request by email to our Privacy Officer to the address info@abcartbaja.com, clearly indicating what you wish to limit.

9. CHANGES TO THE NOTICE

ABC Art Baja reserves the right to update this Privacy Notice to reflect changes in our data protection practices resulting from our continuous improvement process or from legal, regulatory and administrative changes that may occur.

We invite you to periodically review the content of the Privacy Notice on our website: www.abcartbaja.com/avisodeprivacidad, where we will publish any changes made, along with the date of the last update.